Best Digital Marketing Courses: Empower Your Career Growth
Key Highlights
- Find the best digital marketing courses to help your career grow.
- Learn skills that employers want from industry experts.
- Check out programs from Google, HubSpot, Facebook Blueprint, and others.
- Know what to think about when choosing a course.
- Open up new job chances and increase your income in digital marketing.
Introduction
In today’s world, knowing how to use online marketing and digital media is a great way to grow your career. Companies are using digital marketing strategies more and more to connect with their target audience. This makes it necessary for new marketers to learn the skills they need. This guide will show you the best courses in digital marketing. It will cover a digital marketing specialization that can help you do well in this fast-paced field.
Top Digital Marketing Courses for Career Advancement
Starting your journey in digital marketing needs a strong base. These courses provide complete lessons and certificates that are well-known in the industry. This will get you ready for success. Let’s look at some popular choices.
The courses below mix theory and hands-on skills. They give you the tools you need to do well in the competitive field of digital marketing.
1. Google’s Digital Marketing & E-commerce Certificate
Google’s Digital Marketing & E-commerce Certificate is a well-respected program. It teaches the basics of digital marketing. In this course, you will learn how to create digital marketing strategies, including conducting market research. You will discover how to attract customers using Google Ads. You will also learn to use social media in a smart way. Finally, you will analyze marketing data with Google Analytics.
A big plus of this Google digital marketing program is that it is very hands-on. You will use top tools that are popular in the industry. When you finish the program, you will get a certificate from Google. This can help boost your credibility with potential employers.
This is a great place to start for anyone new to digital marketing. It is also useful for those who want to catch up on the latest trends and best practices in the field of digital marketing.
2. HubSpot Academy’s Inbound Marketing Certification
HubSpot Academy’s Inbound Marketing Certification is a great option for marketers who want to learn how to attract and connect with customers in a natural way. Inbound marketing focuses on making helpful content that invites customers to your brand. It does this instead of using old-style ads that interrupt them.
This marketing course offers a variety of courses that teach important parts of inbound marketing. You will learn about content marketing, SEO, social media, and email marketing. You’ll find out how to create great content that does well on search engines. You will also learn to nurture leads using email automation. Plus, you will discover how to turn website visitors into loyal customers.
HubSpot’s certification is well-known in the industry. It shows that you have skills in inbound marketing methods.
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3. Facebook Blueprint Certification
Facebook has billions of active users. This makes it a great place for businesses to reach their target audience. The Facebook Blueprint Certification helps marketers learn how to use Facebook’s advertising tools well.
You will learn a lot about social media marketing on Facebook. This includes how to choose your audience, make ads, improve your campaigns, and analyze your results. This program covers many parts of Facebook advertising. It ensures you can create focused campaigns that give real results.
The Facebook Blueprint Certification is an important tool for digital marketers. It helps you learn how to use social media advertising effectively. This certificate shows that you know how to work with Facebook’s advertising tools.
4. SEMrush Academy’s SEO Fundamentals Course
Search engine optimization, or SEO, is important for being noticed online. It helps bring natural traffic to websites. SEMrush, a top tool for digital marketing, has a complete SEO Fundamentals Course. This course explains the key parts of SEO.
This online marketing course offers a good base in several key areas. You will learn about keyword research, on-page optimization, link building, and technical SEO. You will find useful strategies to boost your website rankings in search results. This will help you attract more qualified traffic. In the end, it will also help you drive more conversions.
The SEMrush Academy’s course mixes theory with real-life examples and case studies. This helps you use what you learn right away.
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5. American Marketing Association’s Digital Marketing Certification
The American Marketing Association (AMA) is a well-respected group. They offer a complete Digital Marketing Certification. This program includes many topics in digital marketing. Some of these topics are marketing strategies, social media marketing, customer relationship management (CRM), and analytics.
This program gives you a complete view of digital marketing. It helps you create campaigns that match your business goals. It focuses on the best practices in the industry and considers ethics. The AMA’s certification makes sure you have a strong understanding of digital marketing.
Take your digital marketing knowledge further with this comprehensive Digital Marketing Strategy guide, providing actionable steps to develop effective campaigns that align with business goals.
This is an important certificate for marketing professionals. It helps them grow their skills and move forward in their careers.
6. Copyblogger’s Internet Marketing for Smart People
Copyblogger’s Internet Marketing for Smart People is not a typical certification program. However, it is a well-respected free email marketing course. This course teaches the basics of online marketing. It is created by industry experts. You will learn important skills in content marketing, copywriting, and email list building.
You will learn how to make interesting content. This content will attract your target audience. It will also help turn readers into subscribers and customers. Copyblogger’s course focuses on ethical marketing. This means you can grow sustainably over time.
This is a great resource for entrepreneurs, bloggers, and anyone who wants to learn about digital marketing.
7. Udacity’s Digital Marketing Nanodegree
Udacity’s Digital Marketing Nanodegree program is a great choice for anyone who wants to learn a lot about digital marketing. This program explores many topics. You will learn about SEO, social media, email marketing, and display advertising. It gives you a complete view of the digital marketing world.
What makes this program special is its focus on practical training. In the digital marketing nanodegree, you will work on real projects for top companies. This hands-on experience will help you in the workplace.
Udacity’s nanodegree program is a great choice for your future. It helps you learn the skills you need to become a successful digital marketer.
What to Look for in a Digital Marketing Course
With so many digital marketing courses to choose from, picking the right one can feel confusing. It is important to think about things that match your career goals, how you learn best, and how much money you want to spend.
To get the most from your learning, focus on important parts when looking at different programs.
Curriculum Relevance and Industry Standards
When looking at a marketing course, check if its curriculum matches today’s industry standards. Digital marketing changes all the time. So, the course content should show the newest trends, technologies, and best ways to practice.
Look for programs that include key parts of digital marketing. These should cover SEO, social media, content marketing, email marketing, and analytics.
Also, think about if the course gives you chances for practice, case studies, or projects. These can help you use what you learn. The more real practice you have in the course, the more ready you will be for actual marketing problems.
Certification Recognition and Credibility
Getting a certification from a well-known organization increases the trustworthiness of your LinkedIn profile and resume. While looking into different certifications, think about how recognized they are in your industry.
Certifications from popular organizations like Google, HubSpot, and the American Marketing Association are important in the marketing field. Make sure to check the organization providing the certification.
A certificate from a well-known organization can improve your chances of getting a job. It also shows that you care about growing in your career.
Access to Resources and Tools
Reputable digital marketing courses offer resources and tools to improve your learning and get you ready for a successful career. These helpful resources may include industry reports, templates, checklists, or access to marketing software.
In today’s digital world, it’s very important to have a strong online presence. Think about if the course helps you build your professional brand online. This could mean making a professional portfolio website or improving your LinkedIn profile.
Accessing the right tools and resources will help you learn better. They will also support you as you grow in your digital marketing career.
How These Courses Can Skyrocket Your Career
These courses have many advantages. They can help you stand out in the job market. They also open up many chances for you. When you invest in your education, you set yourself up for a successful and rewarding path in this exciting area.
Earning a certification or finishing a good digital marketing course can really change your career. It can create new opportunities and help you make more money.
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Enhancing Your Skill Set for the Digital Age
In today’s digital world, employers want professionals who can handle the changing digital marketing scene. Taking these courses gives you the important digital marketing skills you need. This will make you a valuable part of any team.
Mastering digital marketing skills is important for anyone starting their career or wanting to change jobs. Skills like SEO, social media marketing, content marketing, and data analysis can create many new opportunities.
By learning the main ideas of digital marketing, you can feel sure during job interviews. This will help you show your skills to possible employers.
Opportunities for Networking and Mentorship
Many digital marketing courses offer great chances to network. These connections might lead to job offers, partnerships, or mentors. Connecting with industry experts gives helpful insights and advice, especially for people new to the field of digital marketing.
- Reach out to other students, teachers, or guest speakers.
- Making friends with people who think like you can help you see things in a new way.
- It also introduces you to new ideas.
Networking and mentorship are very important for career growth. They link you with skilled professionals who can share their knowledge. They also offer guidance to help you succeed.
Looking to kickstart your digital marketing journey and earn while you learn? Discover remote job opportunities like live chat roles that align with your new marketing skills.
Conclusion
In conclusion, taking digital marketing courses is a smart choice to boost your career in today’s changing digital world. Each course offers helpful knowledge and skills that are important to stay competitive. By picking the right course for your goals, you will improve your skills and expand your job opportunities.
Make sure to look at how relevant the course is, how credible its certification is, and what resources are available when you choose a course. These courses can help you improve your skills and open up chances to connect with others. Join the digital age by signing up for a course that fits your goals and see your career soar to new levels.
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Frequently Asked Questions
What is the best digital marketing course for beginners?
For beginners, the Google Digital Marketing & E-commerce Certificate is a great choice. There are also other good options. You might consider the Professional Diploma from the Digital Marketing Institute. Another option is the free course called Fundamentals of Digital Marketing. This course is offered by Google Digital Garage.
Are there any free digital marketing courses that are worthwhile?
In today’s dynamic digital landscape, there are numerous opportunities to enhance your marketing expertise. While many premium courses offer comprehensive training, you can also find valuable free resources to start your learning journey. For instance, Passive Income System offers a Free Live Online Masterclass for those interested in exploring digital marketing opportunities. Their full program provides students with 12 weeks of guided coaching, along with access to their “Super Funnel” system, tools, and software designed to help build a sustainable online business. These types of free introductory sessions across various platforms can give you a taste of what digital marketing entails and help you determine which areas you’d like to focus on for your career development
Yes, there are several great free digital marketing training programs available. Google Digital Garage has a free online marketing course called Fundamentals of Digital Marketing. HubSpot Academy offers a free course on Inbound Marketing. Facebook Blueprint also has a course called Fundamentals of Social Media. These programs are all good ways to start your journey in digital marketing.
How do certifications in digital marketing improve my career prospects?
Certifications show what you know and can do in digital marketing. This makes you more appealing to employers. They help build your credibility and can raise your potential earnings. Certifications also give you an advantage when looking for a job. According to LinkedIn Learning, getting certified in a digital marketing course can lead to a higher median salary.
What is the average time required to complete a digital marketing course?
The time for these courses can be different. Some short courses last only a few weeks. On the other hand, larger programs can last several months. For example, getting full access to Google’s Digital Marketing Certificate on Coursera usually takes about six months. However, you will have the information you need by the end of the course.
Are there free online marketing courses?
Yes, there are free online marketing courses available. They cover many courses and areas in digital marketing. Google Digital Garage, Facebook Blueprint, and HubSpot Academy provide great free options. These courses often focus on specific groups or certain marketing strategies, such as display advertising.
Home » Blogging » A day in the life of a food blogger [2024 UPDATE]
A day in the life of a food blogger [2024 UPDATE]
Wondering what exactly a food blogger does all day? Take a look behind the scenes to see what a typical day in the life of a food blogger looks like!
This blog post contains affiliate links, this means if you click on a link and go on to buy the product I recommend, I will get a small commission, but you will not be charged a penny more – thanks in advance!
A day in the life of a food blogger
Have you ever wondered what a food blogger does all day? You may think it’s all about cooking, but in fact food blogging is an incredibly varied job…
On any given day I might be recipe testing, writing blog posts, planning new recipes, editing, writing emails, answering reader questions… and of course, like any job, there is also a certain amount of dull-but-necessary admin!
The reality is that really there is no such thing as a ‘typical’ day – every day is different. But here’s an ‘example’ day of what my food blogging days typically look like…
8.45am: Comments and Analytics
I like to start my working day doing two things. Reading/replying to blog comments and checking my blog analytics to see what happened the previous day on the blog.
While I am a big believer in doing the most important work FIRST in a day, I think it’s always nice to spend the first few minutes of the day on a couple of ‘easy’ tasks. It gives the day momentum – there’s something rather motivating about checking off a couple of easy tasks in the first 15 minutes! But I have deliberately chosen tasks that I know won’t take more than 5 minutes or distract me and send me down some long rabbit hole!
9.00am: Planning Future Recipe Testing
The next task is to take a look at my blog content calendar. This is a big spreadsheet – a little like an editorial calendar for a magazine – where I have details of all my blog posts past, present and future. This allows me to have an overview of all the content on my blog and to know exactly where I am with each new blog post. I can see at a glance whether a blog post is in the recipe testing stage, the photography stage, ready to be written, in the writing/editing stage or fully published. I can also make notes on this spreadsheet about any updates that need to be done.
The first thing I do with my content calendar is decide which recipes need to be tested next. I also make sure I add these to my meal plan for the following week, so that when I come to do my weekly shop, I’ll have all the ingredients I need.
Given that most of my recipes are Easy Midweek Meals, I usually do recipe testing during normal family mealtimes (see below for more on this). Not only is this an efficient use of my time. (I am ALL about productivity!) but it also it allows me to ‘battle test’ my recipes under the kind of conditions I anticipate they will be made in real life… in other words, is it a recipe that can be made at the end of a busy day for a typical family meal time? If a recipe is too time-consuming and complicated, it is much more obvious under these conditions. Needless to say, any overly complicated recipes do not make the final cut for what goes on this blog!
I also use this time to update my content calendar, if necessary, and do any other blog-related planning that is needed.
10.00am: Typing Up Final Recipes
Next I turn my attention to typing up recipes that have been tested sufficiently and are ready to be written up in their final form. When testing my recipes, I use a simple notebook and a pen. I write an initial recipe, test it, make notes about adjustments, test it again… and keep doing this until I am happy with the recipe. But until that point, they are still in my notebook, so I use this time to type up recipes that are ready to be published into a basic Word document.
At this stage I just type up the recipe itself, and not the accompanying blurb. The reason is because these days I outsource the majority of my food photography. These typed-up recipes are what I send to my brilliant photography team, Zerrin and Yusuf at Give Recipe. They then take my recipes and turn them into the amazing, beautiful photos you see on my most recent blog posts.
To help with this process, I also add photography / styling notes and requests, and then send this all over to my wonderful photography duo to work their magic.
(Before I outsourced it, I used to do all my food photography at the weekend.)
12.00pm: Lunch and Social Media
It’s at roughly this point of the day that I take a lunch break. Typically this is a proper break. (I am a huge believer in the importance of proper breaks – one of the most important, but often underrated productivity tools!)
Once I’ve had my lunch, I use the last 15 minutes of my lunch break to check Twitter and Instagram and reply to any comments. I am very strict with myself though, I am only allowed 15 minutes total… and I’m not allowed to scroll. Strictly checking notifications and replying to comments!
1.00pm: Writing Blog Posts
The next part of my day is all about writing blog posts. I like to batch tasks to maximize my productivity. So at this point in the day, I’ll typically write the copy for my next two blog posts. I write my blog posts initially in Word, rather than WordPress, so I can write distraction free and focus solely on writing.
When I say ‘writing the blog post’, what I mean is writing the bit that comes above the actual recipe. As I only write blog posts for recipes that have already been photographed, the recipe itself will already have been written. The ‘before the recipe’ bit is where I typically share tips on what to serve with the recipe, how to adapt the recipe, what to do with leftovers, how to reheat the recipe, how to freeze the recipe and how to get the best results. I sometimes use this ‘blurb’ to write about the reason for including the recipe on my blog, if there is an interesting story to it. But I try to keep this very brief as I know that no one wants to read a great long history / personal story. The most important part is the recipe, right?
I also use this time to give my post(s) a quick edit / proof read.
2.00pm: Formatting, Editing and Scheduling Blog Posts
Once I’ve written my posts in Word, it’s time to copy and paste them into WordPress (the software this blog runs on) and format them – so they have nice headings, look good and are easy to read and use. I also upload the recipe photos and give the blog post a second, more thorough, proof read before I hit ‘schedule’.
The blog posts are now ready to be published, but I don’t usually publish them right away as I prefer to publish my recipes on a consistent schedule. I usually schedule my blog posts for 9am (UK time) every Tuesday morning.
4.00pm: Email Newsletters
Once the two blog posts are written, formatted, proof read and scheduled, the next job is to write the email newsletter that will announce the publication of each blog post to all my subscribers. I write and schedule these, so they are ready to go out shortly after each blog post is published.
4.30pm: Social Media
Next it’s time to write and schedule the social media to go with each blog. Typically I schedule social media posts for Facebook, Twitter and Instagram, using my favourite social media scheduling app, CoSchedule*.
5.00pm: Emails and Facebook
Only once I’ve done all my most important work do I allow myself to check my emails and Facebook. These are the two things I know are most likely throw off my day – if I let them – which is why I only check them once a day and only after I have done everything else. As I always say, it’s amazing how much LESS time these things take up when you are NOT using them to procrastinate!
I check and reply to my emails first and then I check my Facebook notifications and reply to anything that I need to. Then I close them both… and I don’t usually check in again until 5pm the next day!
5.45pm: Planning for tomorrow
The final job of the day at my computer is to plan the next day. I am a strong believer in DAILY to do lists. I always write a detailed plan of what I will do the next day and then I close down my computer.
The final thing I like to do at this time – ever since I read Dr Benjamin Hardy’s brilliant book The Gap and The Gain* – is to write down 3 things I have accomplished / 3 wins from the day.
6.00pm: Dinner and Recipe Testing
This is the time I usually make dinner for my family – but it also doubles up as my recipe testing time. As I mentioned above, this is a great way to use my time productively (we have to eat… so why not cook a recipe I’m currently testing and kill two birds with one stone?), but it’s also a great opportunity to properly battle-test how quick, easy and low effort a recipe REALLY is… under the kind of conditions I anticipate my recipes will be made in real life.
I think this is the reason why so many celebrity chef recipes don’t work well in real life… because those chefs are recipe testing when they have plenty of time, a fancy test kitchen and staff to assist them… and especially, staff to do the washing up!
My recipes are tested in ‘real-life’ conditions! That’s also why so many of my recipes are 30 minute meals (because that’s all the time I have!), traybakes and quick prep/slow cook meals (I start these slightly earlier and adjust my schedule accordingly!).
6.30pm: Family Time / Time Off
Once dinner is cooked, that’s pretty much the end of my working day. As a family we try to have a proper meal round the table together every day possible… but, of course, I always ask my family their opinions of the food I’ve cooked for them. I love that they will always give me totally honest feedback (brutally honest sometimes!). What’s really helpful is that we all have slightly different tastes, so this gives me really useful feedback that I can take away and use to adjust and improve my recipes. But also I know that, if we all give the recipe a thumbs up, I’m onto a winner!
After dinner, it’s ‘family’ time and ‘me’ time. I try very hard not to work in the evenings or on Sundays. When I was a new blogger I used to think I needed to be ‘on’ 24/7, but time has gone by, I’ve learned that ‘time off’ is so important… for me, for my family… but also it makes me a more productive, more creative… and ultimately better blogger!
(So if you ever comment on a recipe or send me an email in the evening, now you know why you won’t get a reply until the next day!)
Not my only blog…
As you may know, Easy Peasy Foodie is not my only blog. I also have a blogging / online business / productivity blog called Productive Blogging. And these days, I spend more time on Productive Blogging than Easy Peasy Foodie… so my ‘typical’ day for Easy Peasy Foodie is a little more condensed than for other food bloggers who have all week to do these activities on their blogs. The ‘typical day’ I outline above, in reality, is pretty much what I do every other Monday. The rest of my time is devoted to Productive Blogging.
But it also goes to show that, it’s totally possible to run a successful blog on only about 8 to 10 hours a fortnight – making it a great side hustle option for people who already have a 9-5 job!
If after reading this post you’re interested in starting your own food blog, I recommend reading my posts on 10 top tips for wannabe food bloggers and How to start a food blog.
Productivity Tips
You’ll notice I am ALL about productivity. If you are interested in working more productively, you should definitely check out my productivity tips posts over on Productive Blogging!
And if you are a blogger who wants to learn how to blog more productively, you should definitely grab yourself a copy of my ebook – you can snag yourself a FREE COPY here >>> Blog Smarter Not Harder
Over to you
I’d love to hear what you think of this ‘typical day’ post!
If you are a blogger, I’d love to know if this is similar to your days or totally different!
If you are not a blogger, I wonder if that was what you expected? Did anything surprise you?
Let me know in the comments below!
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Disclosure
*This blog post contains affiliate links, this means if you click on a link and go on to buy the product I recommend, I will get a small commission, but you will not be charged a penny more – thanks in advance!
